nteresting data points emerged this week that offer potential insight into Walmart’s holiday sales, as Kantar Retail and comScore released reports showing that when compared with the prior year Walmart was less of a destination for gifts and its Web traffic had declined.
According to Kantar’s monthly ShopperScape data for December, significantly fewer shoppers reported shopping at Walmart for gifts in 2010 vs. 2009. Walmart remained the top destination this past December with 56% of holiday shoppers going to its stores, but that was a 2.4% decline from the prior year when the figure was 59%. Walmart had a lot of company as most other retailers experienced a decline in their shopper base. Retailers such as Target, Kohl’s, JCPenney, Toys“R”Us and Kmart held relatively steady.