Mike Troy
Mike Troy serves as editor of RetailingToday.com, Connecting Northwest Arkansas and Retailing Today’s other electronic products and periodic special reports. A career journalist and communicator, Mike has spent the past two decades involved in and covering all aspects of the retail industry. He’s interviewed thousands of retail executives and their supplier counterparts, spent time in all trade channels in the U.S. and overseas, conducted store tours and spoken to groups large and small about issues and trends affecting the retail industry. Mike’s experience, insight and candor lends a unique perspective to all of Retailing Today’s products.
He is a native of Iowa and received a Bachelor of Science degree in journalism and international studies from Iowa State University in 1984.
Mike can be reached at 813-627-6946 or mtroy@LF.com.
Renewable energy usage a competitive advantage for Walmart
(Apparel & Accessories, CE & Entertainment, Channel Insights - Newsletter, Connecting Northwest Arkansas, Food HBC & Consumables, Hardlines, News, Walmart News Now)
Mon, 04/15/2013 - 15:08
Walmart is eyeing greater energy efficiency and less reliance on fossil fuels as key drivers of its low cost, low price business model.
Engaging the Walmart content engine
(Channel Insights - Newsletter, Connecting Northwest Arkansas, Walmart News Now)
Thu, 04/11/2013 - 23:36
Walmart marketing executives shared new insights on the company’s price comparison advertising campaign and other outreach efforts this week during a presentation at the 12th annual Shopper Marketing Summit.
Thu, 04/04/2013 - 18:13
Empty shelves at Walmart are getting a lot of attention these days, but the situation isn't new and can’t be blamed entirely on store staffing levels.
Thu, 03/28/2013 - 12:58
Duck Tape, a product of ShurTech Brands, announced today a new Duck Tape print featuring the pop music group One Direction.
Mon, 03/25/2013 - 08:44
Fourth quarter same store sales increased 3% at Dollar General as the company capped of another record year and indicated it would open 635 stores this year.
