SCHAUMBURG, Ill. Consumers shopping this Black Friday will spend in a “mindful manner,” according to a new Nielsen survey.
While 1-in-5 Americans confirmed they will shop on Black Friday, 61% of those surveyed said that they only planned to spend $100 to $500, and 60% of those surveyed will be armed with a shopping list. Other findings included:
“Consumers continue to closely plan their spending in this persistently difficult economic climate and for Black Friday that means shopping lists,” said James Russo,VP global consumer insights at Nielsen. “Consumers are increasingly savvy and know that retailers will continue to offer aggressive promotions as we work our way through this critical retail season.”
Nielsen surveyed more than 1,400 consumers, demographically and geographically representative of the total U.S. population.