MINNEAPOLIS — Supervalu on Tuesday named Michael Moore EVP and chief marketing officer. Moore will lead all of the company’s marketing activities, including overseeing customer and brand strategy, advertising, customer loyalty, and research and analytics.
Moore was named to the top marketing post following this week’s decision by Julie Dexter Berg to leave the company and return to the West Coast.
“Michael has a terrific understanding of the food industry and the challenges we face as a grocery retailer in today’s environment,” stated Craig Herkert, Supervalu CEO and president. “I am confident that he will move quickly to build marketing programs that are effective and efficient while ensuring that we continue to drive traffic and sales through innovative and engaging consumer marketing programs.” Moore will report directly to Herkert.
Moore, 47, joined the company in 2011 in the role of business transformation officer, where he helped to further the implementation of Supervalu's turnaround. Prior to Supervalu, Moore spent 24 years in a variety of executive leadership positions within customer business development at Procter & Gamble. He most recently served as director of P&G’s grocery retail group, where he led the business unit directly responsible for more than 30% of P&G’s annual food channel sales.