JAKKS Pacific Inc., appointed Carmine Russo president of its international division with responsibility for growing international sales and overseeing marketing, advertising, promotions and distribution operations across all product divisions.
“Carmine has successfully directed the global expansion of JAKKS Pacific outside of North America, bringing our brands and products to new audiences worldwide,” said Stephen Berman, president and CEO of JAKKS Pacific Inc. “Under his leadership, JAKKS Pacific products are now found in over 60 countries and he has been instrumental in the company forging licensing, marketing and retail partnerships with some of the biggest international toy companies around the world. We are excited to appoint Carmine as President of JAKKS International Division, and look forward to continued international growth, making JAKKS a truly global toy company.”
Russo is a 28-year veteran of the toy industry who served as COO of Toymax until JAKKS Pacific acquired Toymax in 2002 and Russo became a SVP. He was named EVP of JAKKS International in 2009.