PLANO, Texas — JCPenney has enlisted the services of Nina Garcia, a well-known fashion expert to help the company become more of a style destination. Garcia, who serves as fashion director of Marie Claire and as a judge on the fashion reality show, "Project Runway," will serve as the company's resident style voice and fashion collection curator.
"Known for her discerning eye, Nina is a tremendous addition to our team. We look forward to leveraging her global fashion expertise as we provide our customers with attainable style advice and ideas," said Liz Sweney, chief merchant of JCPenney. "Nina's creative involvement as a jcpenney style ambassador will help our customers look and live better every day."
In her new role, Garcia will work closely with JCPenney's merchandise and design teams to offer trend direction and insight into the company's exclusive apparel collections. Garcia's style advice will be made available to consumers nationwide through a variety of in-store activations, digital initiatives and social media chats throughout the year.
"I am thrilled to partner with jcpenney as their resident Style Voice during such an exciting time for the company," said Garcia. "Fashion and personal style are always evolving, and I'm excited to collaborate on a variety of amazing projects with the incredible team at JCPenney."