NEW YORK — Macy's announced that Brazilian actress and model Camila Alves, will serve as the ambassador for it's exclusive I.N.C. International Concepts brand. Beginning this fall and continuing through 2013, Alves will highlight I.N.C.'s fall collection as she appears in a multi-platform campaign with a significant presence in print, digital and in store. Alves also takes on the role of media spokesperson, being at the forefront of all brand messaging such as new initiatives and product launches.
“Camila Alves is a perfect spokesperson and we’re happy to welcome her to the Macy’s family. In addition to being strikingly beautiful and an A-list celebrity, she is also extraordinarily approachable. That combination is incredibly valuable to I.N.C. and to our consumer,” states Nancy Slavin, senior vice president of marketing for Macy’s private brands.
The I.N.C. collection ranges from $59 - $139; $119.50 for a coat, dresses for $69.50 and footwear for $89.50.