NORWALK, Conn. — LogicSource, a sourcing solutions firm owned by Bain Capital, has appointed Sam Vail to the newly created GM spot for its OneMarket technology division. Vail will be responsible for driving OneMarket’s “Concept-to-Customer” solutions strategy, product marketing and business development.
LogicSource’s proprietary OneMarket platform is centered on an e-procurement application that specializes in managing complex, frequently specified items such as print, packaging and retail operations goods. OneMarket also includes digital asset management, dynamic publishing, and business analytics modules, which together offer clients a fully integrated, end-to-end marketing production and execution solution.
“OneMarket is transforming the way our clients think about and manage their creative processes, and is enabling seamless collaboration across the enterprise from marketing creative, traffic, project management, procurement and transacting with external suppliers,” Vail said. “OneMarket delivers real value by supporting categories of complex, highly configured and detailed specification products that horizontal solutions simply do not handle effectively.”
An executive with 25 years of senior leadership experience, Vail has worked with large and emerging growth software and Internet companies to create and execute business-building strategies. He established a proven track record in developing strategic partnering relationships, opening new distribution channels and markets and deploying novel sales, marketing and business development approaches at companies such as Gartner, ISG and Unisys. He also brings experience as an operating partner at private equity firms Kidd & Company and Spencer Trask. Most recently, Vail was a partner at Information Services Group, a technology insights and sourcing advisory services company where he successfully launched and developed a consulting practice that led one of the world’s largest sourcing contracts in 2012.
“Sam truly understands how to align software products with market needs, and knows how to deliver comprehensive B2B solutions,” said David Pennino, president and CEO of LogicSource. “I am confident he will speed the adoption of OneMarket and enhance its impact by actively listening to our customers and continuously innovating in order to address our clients’ most critical business challenges.”