NEW YORK — Walmart was the only traditional retailer to be named to marketing firm Ipsos' Most Influential Brands of the United States list.
Amazon and Ebay also made the list, which included such companies as Apple, Facebook, Visa and Procter & Gamble. Topping the list was Google.
To determine the rankings, Ipsos asked Americans from coast to coast to rate 100 leading brands on a wide variety of attributes. The data revealed a number of dimensions which define influence and determine the most influential brands in the lives of Americans. As unveiled by Ipsos, the five dimensions that drive a brand’s influence are: engagement; trustworthy; leading edge; corporate citizenship; and presence.
“To one extent or another, the most successful brands have some measure of all these dimensions, but gaining real and lasting influence takes time and effort,” says Jerry Forristal, SVP with Ipsos MarketQuest in New York. “Brands have to work hard to build their name and when it actually exercises influence over our daily lives and our daily decisions, you know that brand has done its work.”
The Most Influential Brands in the United States for 2013 are as follows:
Procter & Gamble (P&G)