Norwalk, Conn. — Pepperidge Farm is looking to drive sales of its Puff Pastry product by bringing in culinary expert and Top Chef judge Gail Simmons. Simmons developed a collection of exclusive recipes that feature the company’s Puff Pastry as a key ingredient.
In addition to being a judge of Bravo’s Emmy-winning show, Simmons is also the special projects director at Food & Wine magazine.
“Summer entertaining is as much about the food as it is about enjoying the long nights and warm weather,” said Simmons. “When planning your menu, it’s important to consider items that are not only easy to make, but also easy to eat. With the help of Puff Pastry, any culinary aficionado can create simple and delicious food that is perfect for any outdoor event.”
The company is offering the complete and exclusive Pepperidge Farm Puff Pastry recipe collection, as well as how-to videos, special offers and Simple Elegance, the brand’s monthly e-newsletter, at www.PuffPastry.com. Plus, consumers can access more than 350 additional Pepperidge Farm Puff Pastry appetizer, entrée and dessert recipes.
Pepperidge Farm is a Campbell Soup Company and leading provider of fresh bakery products, cookies, crackers and frozen foods. Among the company’s brands are Sausalito and Milano cookies, Goldfish and Baked Naturals crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts and more than 50 varieties of fresh baked breads including Pepperidge Farm Swirl, Farmhouse and Whole Grain. The company added Ecce Panis gourmet artisan breads to its portfolio in 2009.