Content about Alliance

September 15, 2014

This fall, T.J.Maxx is partnering with Erika Christensen and designer Jenn Rogien, who has made headlines for her wardrobe curations for hit TV series such as “Girls” and “Orange Is the New Black,” for a new ad campaign revolving around a woman’s style.

September 12, 2014

Foot Locker has enlisted crowdsourced delivery service Deliv so it can offer online customers same-day delivery.

September 11, 2014

PepsiCo announced its "Purple On!" campaign against bullying. The initiative supports GLAAD's annual Spirit Day, which takes place on Oct. 16. Spirit Day inspires citizens to wear purple to show their stance against bullying, and also to show support for lesbian, gay, bisexual and transgender youth.

 

September 8, 2014

Twitter is taking a page from Facebook and testing its own Buy button, which will allow users of the social media platform to purchase products directly from Tweets.

September 4, 2014

Beginning Sunday, Sept. 28 through Saturday, Oct. 4, A.C. Moore Arts and Crafts will partner with Lion Brand Yarn Company and Vanna White, a Lion Brand spokesperson for more than 20 years, to donate 10% of sales from all Vanna White yarn lines to St. Jude Children’s Research Hospital.

August 26, 2014

Nordstrom is partnering with Curalate to launch Like2Buy, a platform that aims to offer consumers a more seamless shopping experience via Instagram.

August 15, 2014

BJ's Wholesale Club plans to partner with 215 schools through the organization's Adopt-A-School program. At the beginning of each school year, every BJ's Wholesale Club and Distribution Center partners with a local school to help enhance existing curriculum.

August 4, 2014

Walgreens has appointed Timothy McLevish as Walgreens EVP and CFO. He will report to president and CEO Greg Wasson, and lead all of Walgreens’ finance functions as the company prepares to move forward with the proposed second step of its strategic partnership with Alliance Boots.

August 1, 2014

This year, the National Retail Federation has chosen Chicago’s Art Potash, owner of Potash Markets, as its first Retail Champion of the Year. Potash was recognized at NRF’s annual Retail Advocates summit on Capitol Hill.

July 25, 2014

Time Inc.’s ALL YOU media property is looking for individuals worthy of the distinction of being called “America’s Smartest Shopper,” and is relying on a range of digital methods to aid in the search.

July 15, 2014

General Mills has inaugurated its first innovation, technology and quality center in China — part of its efforts to drive greater innovation and investment in one of its largest growth markets.

July 3, 2014

Ikea has partnered with Feeding America, the nation's largest domestic hunger-relief organization, to sponsor an in-store program that supports national children's hunger programs.

July 2, 2014

Sports Authority held its first-ever Sports Authority Football Field Day on Sunday for more than 2,000 attendees in partnership with USA Football’s Heads Up Football initiative. The free, on-field football training camp and vendor expo were open to the public and took place at Sports Authority Field at Mile High.

June 19, 2014

More than 1-in-4 Rite Aid locations now reflect the latest in healthcare retailing — the company's Wellness store format, the concept that serves as a cornerstone to Rite Aid's overall health-and-wellness solution, John Standley, Rite Aid chairman and CEO, told analysts Thursday morning.

June 11, 2014

Lowe's continues making advances in retail innovation with its new Innovation Labs and the first concept to come out of the lab — the Lowe's Holoroom.

June 4, 2014

Hershey's Chocolate World has opened a retail location at New York-New York Hotel & Casino on the Las Vegas Strip.

May 28, 2014

DSW may have had a challenging first quarter, driven by unseasonal weather and an aggressively promotional retail environment, but the company is looking to strengthen its competitive advantage by investing in omnichannel and assortment planning.

May 23, 2014

Target has further strengthened its marketing organization with the hiring of Kristi Argyilan as SVP, media and guest engagement, effective June 2.

May 19, 2014

Leading United Kingdom retailer Sainsbury's has chosen the software and services of Quantum Retail Technology to optimize its fashion and general merchandise inventory through improved allocation and replenishment functionality.

May 15, 2014

Golfer Blayne Barber will partner with C9 by Champion, Target’s exclusive line of activewear, while competing on the Web.com Tour this season. The 24-year-old Lake City, Fla., native joins a roster of 12 other athletes supported through Target’s athlete program, and is the first to represent the C9 by Champion brand.

May 15, 2014

Retailers are really taking notice of how valuable pop-up shops are as a marketing tool, including PetSmart, which has partnered with the City of Detroit and the nonprofit community organization Detroit Dog Park to set up a portable, pop-up dog park in a vacant lot in Detroit.

May 15, 2014

H-E-B and men's grooming brand Axe have partnered with the X Games to launch an innovative shopper marketing promotion that will reward consumers with an exclusive performance by X Games athletes at local H-E-B stores.

May 13, 2014

Kohl’s and Toshiba Global Commerce Solutions have partnered with Plug and Play for their newest program, Plug and Play Retail, to engage with startups that align with their developing technology initiatives.

May 12, 2014

Sports Authority has partnered with the Melanoma Research Alliance (MRA), the largest private funder of melanoma research, to raise skin cancer awareness and funds to support studies aimed at its treatment and cure.

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