Content about American brands

June 6, 2013
Stanley re-establishes identity with subtle re-branding

Stanley Black & Decker is trying on a new logo on for size. Although it's still yellow and black and still spells "Stanley," it represents a new brand identity for the iconic tool brand and diverse industrial company.

May 8, 2013
Sears and DeWalt team up in Vegas

Research from DeWalt found that 650 out of 1,000 pros were aware of DeWalt mechanic tools. That's pretty good awareness. But DeWalt didn't have mechanics tools at the time of the survey.

April 25, 2013
New acquisitions propel Stanley Q1 results

New Britain, Conn.-based Stanley Black & Decker saw revenues grow, largely as the result of acquisitions.

April 24, 2013
Harley-Davidson rides with Craftsman

Craftsman and Harley-Davidson have teamed up to produce co-branded, special-edition tool storage products available now in Sears stores and online.

February 28, 2013
Stanley completes Infastech acquisition

Stanley Black & Decker said it completed its acquisition of Infastech, a global manufacturer and distributor of specialty engineered fastening technologies.

January 30, 2013
Amazon, Target, Lowe's have consumers buzzing

Amazon, which gained attention for its expanded Kindle line and growing e-commerce footprint, captured the second spot on BrandIndex's list of most buzzed about U.S. brands for 2012.

January 21, 2013
Stanley Black & Decker appoints new chair

The board of directors of Stanley Black & Decker has announced that CEO John Lundgren has been elected to serve in the additional capacity as chairman of the board, effective March 13, following the expiration of Nolan Archibald’s term as executive chairman of the board.

August 30, 2012
Black & Decker adds gyroscope to screwdriver

Towson, Md.-based Black & Decker has introduced the GYRO 4V MAX Lithium-ion Rechargeable Screwdriver (BDCS40G).

August 28, 2012
GameStop offering exclusive strategy guides

GameStop has announced that customers can purchase digital, web-access Prima e-guides at GameStop retail locations.

December 19, 2011
Sears entices shoppers with last-minute deals

Sears announced Monday that it is offering customers last-minute deals on such brands as Craftsman, DieHard, Kenmore, NordicTrack, Lands' End and Kardashian Kollection.

February 2, 2011
Sears names head of Kenmore, Craftsman and DieHard brands

Sears Holdings announced that as part of the continuing transformation of the company, Scott Freidheim has been appointed EVP, president Kenmore, Craftsman & DieHard.

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