March 15, 2012

As Walmart CFO Charles Holley noted recently during an investor conference, the company was pleased with its February sales. Unseasonably warm weather surely played a role as did a surge in promotional activity which seems oddly inconsistent with the company’s renewed emphasis every day low prices. The number of ad pages increased 58% to 41 total pages compared to 26 the prior year, according to promotional research firm Market Track.