The Barnes & Noble board has given the company the green light to separate its retail and Nook Media businesses to optimize shareholder value.
Barnes & Noble announced that it will soon offer in-app purchaising via its Nook products through a partnership with industry-leading mobile payment provider Fortumo.
Barnes & Noble is giving away a free Nook Simple Touch e-reader, which retails for $79, to any customer who buys its high-definition Nook HD+ tablet between March 24 and March 31.
Nook Media, a subsidiary of Barnes & Noble, has teamed up with Pearson, a leading global learning company, to accelerate customer access to digital content.
U.K. retailer John Lewis has become the first company outside of the United States to partner with Barnes & Noble for the sale of Nook devices.