Retailer Today’s Best Retailers to Work With special report is now available. We surveyed more than 330 supplier company representatives for this first-of-its-kind research project, and the results are fascinating. Suppliers shared their views about major industry issues and perceptions of the business practices of top trading partners in the areas of leadership, strategy, collaboration and execution.
To view the report, click here.
Are You Talking To Me?
By Dan Kitrell, Vice President Account Solutions, Marx Kantar Media
Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments.
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Read more opinion and insight here.
Walmart SVP of creative Andy Murray unveiled a new shopper marketing framework in which the retailer envisions a 17 point “retail moment of truth” customer journey at the Path to Purchase Institute’s annual Shopper Marketing Conference & Expo in Minneapolis.
Click here for more Walmart news and analysis.
Turning Supply Chain Pains into Gains for Suppliers and Retailers
Listen to the discussion on how routing guides can be used as a roadmap to stronger relationships between suppliers and retailers. more ...