Content about Beef

February 3, 2013
Tyson shares insight on 2013 protein prices

Higher prices for chicken and beef enabled Tyson Foods to offset reduced volumes during its first quarter and that has the company off to what president and CEO Donnie Smith called a good start to the fiscal year.

August 22, 2012
Jack Link’s gets to meat of the election

The marketing team at Jack Link’s Beef Jerky has outdone themselves with a clever and lighthearted brand-building effort that plays off the presidential election.

May 22, 2012
Albertsons LLC leverages QR codes to help consumers perfect steak grilling

Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


May 3, 2012
Moving the comps needle with meat sales

Plenty of people shop Walmart’s stores for their groceries but go elsewhere to buy meat. Now the company is looking to convert a larger percentage of its more discriminating shoppers to purchasers of meat with a new quality-based initiative supported by an innovative shopper marketing strategy and a national ad campaign.

October 20, 2011
New agency building brands in Walmart parking lots

Crossmark and FLW Outdoors announced a new joint venture called Out Front Marketing and have already signed on Walmart as a client to use the firm’s “Mobile Brand Boxes” to promote Walmart’s USDA Premium Beef program.

July 12, 2011
A&P adds locally raised chicken, turkey and beef to exclusive product line

A&P announced that it has introduced a new line of locally raised chicken, turkey and beef products exclusively available to customers at select A&P, Pathmark, Superfresh, Waldbaum’s and The Food Emporium stores.

May 24, 2011
A&P beefs up meat department with Angus line

All stores also will feature new in-store Woodson & James signage. Associates from the meat department, outfitted in Woodson & James aprons, will be on hand to offer simple preparation and cooking tips, as well as information about the new beef line.

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