Pedigree and the Broadway musical "Annie" worked together to promote awareness of dog adoption, and the partnership resulted in a $1 million donation to Pedigree Foundation, a nonprofit dedicated to helping dogs find loving homes. A check was presented to the foundation after the matinee performance on Nov. 20.
The pet category is experiencing growth, and True Value has taken notice. The retailer is paying special attention to statistics that show 72% of pet owners consider their pet a member of their family, and 70% of dog owners think their dog understands how they are feeling better than most people do.
Grocery Manufacturers Association has launched www.FactsAboutGMOs.org, a new website about genetically modified food ingredients designed to put consumers’ concerns about their safety and environmental impact to rest.
Febreze has launched a collection of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation and actress Alyssa Milano to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax.
The nation’s largest egg producer, Cal-Maine Foods, said it sold 243.3 million dozen eggs in its fourth quarter ended June 1, and moved closer to surpassing the 1 billion dozen threshold for the full fiscal year.
Kohl’s wants to keep its Wild Theater program at the Milwaukee County Zoo alive and well, so it plans continued support through a $1.5 million donation throughout a three-year period to the Zoological Society of Milwaukee County.
Pet specialty retailer Petco is launching a campaign to teach children how to safely approach and interact with dogs. The educative measure aims to lower dog-bite statistics, which drives traffic into its brick-and-mortar stores.
PARSIPPANY, N.J. — Birds Eye, a brand of Pinnacle Foods, was invited to share its successful strategy for getting youth to eat their vegetables at the Partnership for a Healthier America's (PHA) 2013 Building a Healthier Future Summit this week, at a time when childhood obesity experts are looking for new approaches and new options to tackle this complex issue.
Sam's Club, via its Simply Right wellness brand, has donated $500,000 to Vitamin Angels, a non-profit organization dedicated to increasing availability, access and use of micronutrients among at-risk populations in need.