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May 20, 2013
Yahoo acquires Tumblr, grows network

Yahoo CEO Marissa Mayer has announced on her personal Tumblr blog the company’s plans to acquire social blogging site Tumblr for $1.1 billion. It is Mayer’s largest deal to date since becoming head of the multinational Internet corporation.

August 2, 2012
L'Oreal USA selects Clarabridge for social media listening initiative

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

March 30, 2012
Employee engagement in a social media world

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

December 23, 2010
Online traffic surged in November

As holiday promotions heated up in November and shoppers hit the Internet, there was a 44% surge in traffic to Walmart.com when compared with October, according to the online measurement firm comScore. The growth propelled Walmart to the 20th spot on comScore’ November ranking of the top 50 U.S. Web properties. The nearly 52 million unique visitors Walmart.com attracted in November 2010 was 5% more than in November 2009, according to comScore’s data.

Other retailers such as Target and Best Buy reported substantial October to November gains and year-over-year growth.

December 22, 2010
Online 2010 holiday winners emerge

Walmart, Target and Best Buy attracted record levels of customers to their websites during November, according to data released this week by the online measurement firm comScore. Retailers have come to expect a surge in traffic to their sites as the holiday approach and during November that proved to be the case and then some.

August 29, 2010
The electronic circular’s latest evolution

Target launched a cool new service this week called “My TargetWeekly” that enables the 1.2...

August 25, 2010
Target launches customizable ad server

Target has announced the launch of “My TargetWeekly,”a new customizable version of its popular online...

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