Content about Brand

May 20, 2013
Former Nike exec rules development roost at Church’s Chicken

Former Nike executive Tony Moralejo has been appointed chief development officer at Church’s Chicken. Moralejo will be responsible for domestic and international expansion for the global chicken chain, as well as franchising, re-imaging, construction and real estate management.

May 13, 2013
Former PepsiCo exec to head TCC Americas

TCC, a global leader in retail marketing programs, has appointed former PepsiCo executive Van B. Sapp as president of TCC Americas. In his new role, Sapp will be responsible for TCC's operations in North and South America.

May 9, 2013
Bebe names former Limited exec SVP, marketing

Bebe has appointed former Limited executive Keith Keegan as SVP of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business. He will report to CEO Steve Birkhold.

May 2, 2013
Leadership, board changes at Delia’s

Delia’s has appointed Tracy Gardner as the company’s new chief creative officer, and also as a member of the board of directors. Walter Killough, who back in January announced his intention to step down as CEO April 1, has agreed to remain in the role through August 2.

May 2, 2013
Nike execs step into new roles

Nike has promoted VP Michael Spillane to VP and GM of Nike’s Greater China geography effective June 1. Spillane replaces Craig Cheek who will move to a global role as VP and GM of Nike’s Young Athletes.

April 15, 2013
Kool-Aid icon gets a brand refresh for summertime sales

Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

March 29, 2013
Study: Mass merchants target diverse consumer group with private label offerings

Walmart and Target are targeting multi-cultural and health-conscious consumers with their private-label products directed at multicultural and health-conscious consumers.

March 28, 2013
Survey names Kohl's, Dollar General, Lowe's among top brands

Harris Interactive has revealed the brands that Americans rank highest in brand equity.

March 19, 2013
Walmart tops most valuable retail brands list

Interbrand, a consultancy, has named Walmart the most valuable retail brand for 2013.

March 15, 2013
Kid Brands names new CEO

Kid Brands, a manufacturer of juvenile and infant products has announced the appointment of Raphael Benaroya as president and CEO, effective immediately.

March 14, 2013
Walmart named to Most Influential Brands list

Walmart was the only traditional retailer to be named to marketing firm Ipsos' Most Influential Brands of the United States list.

March 6, 2013
Schawk names head of business development

Schawk, a provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers, announced that it has appointed Jackie DeLise to the position of vice president of business development.

February 28, 2013
Glass half full

Sixty percent of retailers with at least two years of negative comps turn them positive.

February 25, 2013
SymphonyIRI Group forecasts frugal future for CPG spending

The latest research from SymphonyIRI Group’s Times & Trends, “2012 CPG Year in Review: Finding the New Normal,” reveals that budget restraints are still causing consumers to remain frugal in 2013, despite signs of economic recovery.

February 20, 2013
Iconix acquires Lee Cooper denim brand

NEW YORK — Iconix Brand Group has acquired Lee Cooper, a global lifestyle brand with over a 100-year heritage for $72 million in cash. The brand was acquired through the company's Luxembourg subsidiary, Iconix Luxembourg Holdings Sarl. 

February 15, 2013
Study: Strategy key to social media success

WESTLAKE VILLAGE, Calif. -- Using social media to drive brand awareness and sales has to be a carefully thought out process, a new study by J.D. Power and Associates has found.

February 14, 2013
Heinz taken out by Buffet’s Berkshire Hathaway

In the food industry’s largest ever acquisition, the H.J. Heinz Company has agreed to be acquired by an investment consortium of Berkshire Hathaway and 3G Capital.

February 11, 2013
Top CPG brands earn product awards

Brawny, All, Aquafresh and Listerine were among the consumer brands to take home the Product of the Year Award in their respective categories.

January 30, 2013
Amazon, Target, Lowe's have consumers buzzing

Amazon, which gained attention for its expanded Kindle line and growing e-commerce footprint, captured the second spot on BrandIndex's list of most buzzed about U.S. brands for 2012.

January 24, 2013
Consumers forsake brands for loyalty card deals

One-in-five consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its Q4 2012 MarketPulse survey.

January 24, 2013
Crossmark creates new brand experience group

BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.

January 23, 2013
Crossmark creates new experience agency

BrandMasters is the name of a new experiential marketing agency created by Crossmark.

January 8, 2013
Wolverine steps up global brand building

Wolverine Worldwide is making organizational changes to drive its future growth and global brand building.

January 3, 2013
Gap widens its reach, acquires new brand

Gap has added one more brand to its existing portfolio, purchasing Intermix Holdco for approximately $130 million in cash.

December 10, 2012
Licensor keeps Heelys rolling

Sequential Brands Group, a company that owns, markets and licenses a portfolio of consumer brands, including DVS Action Sports, will acquire Heelys, a maker of sports-inspired products targeted to the youth market.

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