Content about Brand

July 10, 2014

Leading beauty and grooming e-commerce company Birchbox is preparing to open its first brick-and-mortar store in Manhattan’s SoHo neighborhood.

July 8, 2014

What if you could replicate the physical in-store experience on the web? The concept sounds incredibly powerful. Retailers could connect product experts with key audiences to demonstrate and sell physical products, just like in-store.

July 7, 2014

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.

July 2, 2014

Tyson reached an agreement to acquire Hillshire Brands in deal valued at $8.55 billion that includes Tyson paying a $163 termination fee to Pinnacle Foods, a company Hillshire was in the process of acquiring.

June 30, 2014

Stop & Shop is once again looking to promote its store brands by holding its Buy Theirs, Get Ours Free challenge.

June 20, 2014

In 1975, when I started what would become Rexall Sundown, the world was a very different place. Gerald Ford was in the White House, there was no social media and the TV universe was limited to three networks and a few local channels.

June 18, 2014

Global brand agency CBX has appointed Anthony Simon as group director of its branded environments team. Simon will report to president of CBX Branded Environments Joseph Bona.

June 5, 2014

Although comparable-store sales at Fred’s declined slightly in May, the company said sales strengthened in the last week of the month thanks to the first ad in its new marketing and branding program, designed to increase traffic and heighten customer awareness of category diversity.

June 4, 2014

SGK, formerly marketed as Schawk, a leading global brand development, activation and deployment company that drives brand performance, has appointed Andrew Flynn as SVP of brand strategy.

May 12, 2014

Whirlpool is taking its latest campaign to social media, and encouraging people to take and share photos of the inside of their refrigerators using hashtag #fridgie — a play on “selfie.”

May 6, 2014

Cooking Light, Time Inc.’s leading epicurean brand, has expanded its prepared-foods line and co-branded SodaStream flavors to Target and Walmart.

May 6, 2014

Appliance, electronics and furniture retailer Hhgregg is getting a makeover. The brand transformation will encompass all customer touchpoints, including its 228 store locations and online presence. The first phase of hhgregg’s brand transformation launches this week.

April 29, 2014

360pi, a leader in retail price and product intelligence, has unveiled the latest generation of its 360comparables solution targeted to address the unique challenges and opportunities presented by private label brands.

April 25, 2014

The challenges for a small/medium CPG company today, competing against the multibillion dollar conglomerates, are greater than ever before.

April 14, 2014

Michael Howe was named CEO at Minneapolis-based Verify Corp., a software provider with solutions focused on supply chain security and brand protection and consumer engagement and loyalty promotions.

April 14, 2014

Founded in 2007, Julep is a fast-growing omnichannel beauty brand that takes a social approach to product development. The brand, which is perhaps best known for its monthly beauty box delivery program, has raised $30 million in Series C financing.

April 7, 2014

Rite Aid has appointed David Abelman a SVP of brand development and innovation. He will report to Ken Martindale, Rite Aid’s president and chief operating officer.

April 2, 2014

Talk of nearshoring and a resurgent U.S. manufacturing sector weren’t enough to help the Stanley Furniture Company avoid shuttering a domestic manufacturing plant that employs 400 people.

March 28, 2014

Time Inc.'s All You brand is expanding its newsstand distribution beginning with the April 2014 issue, already in newsstands.

March 12, 2014

Express has enlisted swimsuit model Kate Upton as its brand ambassador, making her the first celebrity spokesperson to be a part of the brand's ad campaigns in the last decade.

March 12, 2014

Sequential Brands Group has appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman.

March 10, 2014

Kmart and Sears are among a group of companies identified as “the least engaging brands of 2014,” in a recently released index of customer loyalty.

February 11, 2014

Counterfeiting and brand theft are crimes that have been given unlimited new life and opportunity online — they affect all industries and all major brands on a global scale. Recently the watchdog agency Business Action to Stop Counterfeiting and Piracy (BASCAP) put a $1 trillion annual figure on global losses from counterfeiting and piracy, with 2.5 million jobs put at risk.

February 7, 2014

Shopko is leveraging social media to tout its expanded brand assortment. The retailer is holding an eight-week Facebook giveaway offering participants a chance to win prize packages featuring some of the national brands it carries.

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