Content about Brand management

May 19, 2014

Topco Associates has appointed Linda Severin as VP, marketing. Severin will report directly to Topco president and CEO Randy Skoda.

April 4, 2014

The Bear Creek Country Kitchens brand is now part of the B&G Foods portfolio of brands following B&G’s acquisition of the dry soup line and other brands from Specialty Brands of America.

March 12, 2014

Sequential Brands Group has appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman.

September 3, 2013

Global consumer products company Jarden Corp. agreed to acquire Yankee Candle for $1.75 billion in cash from its private equity owner Madison Dearborn Partners.

May 26, 2013

Alan George "A. G." Lafley has rejoined Procter & Gamble as president and CEO, the company announced late last week. He succeeds Bob McDonald, who makes his exit from the company after 33 years.

April 15, 2013

Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

March 28, 2013

Harris Interactive has revealed the brands that Americans rank highest in brand equity.

February 20, 2013

NEW YORK — Iconix Brand Group has acquired Lee Cooper, a global lifestyle brand with over a 100-year heritage for $72 million in cash. The brand was acquired through the company's Luxembourg subsidiary, Iconix Luxembourg Holdings Sarl. 

February 11, 2013

Saban Brands that Fisher-Price Inc., a subsidiary of Mattel, will be the global master toy licensee for the company's newly announced Julius Jr. property.

February 11, 2013

Brawny, All, Aquafresh and Listerine were among the consumer brands to take home the Product of the Year Award in their respective categories.

January 18, 2013

Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with e-commerce overall, according to the Luxury E-Retail Satisfaction Index released by customer experience analytics firm ForeSee.

December 3, 2012

Iconix Brand Group has acquired the Umbro brand from Nike for $225 million in cash.

October 18, 2012

A funny thing happened on the way to the department store: luxury goods became accessible to consumers online and at increasingly deeply discounted prices.

October 3, 2010

Jones Apparel Group announced that it has changed its name to The Jones Group Inc. ......

July 5, 2010

Staples has announced the appointment of Steven Fund to SVP global brand marketing, effective July 12 ......

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