Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.
Anheuser-Busch plans to purchase Blue Point Brewing Co., one of the nation's top craft brewers with more than 40 beers and sales concentrated along the East Coast. Terms of the agreement were not disclosed.
Anheuser-Busch’s Fort Collins brewery is celebrating its 25th birthday. The brewery took nearly three and a half years to construct, and according to the company was designed based on generations of brewmaster expertise.
New brands Budweiser Black Crown and Beck’s Sapphire will make their national television debut with 30-second ad spots which will air during Super Bowl XLVII on Sunday, February 3 on CBS, Anheuser-Busch announced.