There’s no way to sugarcoat the 1.8% same-store sales decline produced by Walmart’s U.S. stores division during the fourth quarter, especially after management vowed last fall that comps would turn positive during the period and end six quarters of negative results. Being so far off on sales guidance does not speak well of management’s forecasting abilities or grasp of the complexity issues that have contributed to sales weakness, and Wal-Mart Stores president and CEO Mike Duke acknowledged as much when he noted that “some of the pricing and merchandising issues in Walmart U.S. ran deeper than we expected, and they require a response that will take time to see results.”
The 1.8% comp decline is not only disappointing, but it also serves as a distraction from positive results elsewhere in the organization like an overgrown mole in the middle of a supermodel’s forehead. It’s just hard not to keep looking at that mole, or in Walmat’s case, a negative 1.8% comp even though the company has many other attractive features.