Content about Cheerios

May 28, 2014

Cheerios, a brand from General Mills, announced the launch of Cheerios Protein. The company is billing the product as a "smart solution" that provides a boost of energy for hectic mornings.

March 4, 2014

General Mills Big G cereals now include four collectible comic books featuring DC Comics' Justice League characters, on shelves now through April 2014.

February 3, 2014

General Mills is adding a new line of products to its roster. Consumers in the United States can find more than 50 new items from the company on store shelves, with dozens more to launch in international markets.

March 20, 2013

Profits outpaced sales growth at General Mills during the third quarter ended February 24 and the company vowed to launch a promising slate of new products and increase store support during the current quarter.

January 30, 2013

Amazon, which gained attention for its expanded Kindle line and growing e-commerce footprint, captured the second spot on BrandIndex's list of most buzzed about U.S. brands for 2012.

February 14, 2011

Five limited-edition General Mills brand products hit the cereal aisle at Target stores this week as part of limited duration promotion that features package designs from the 50’s, 60’s and 80’s.

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