Chico's FAS is gearing up to launch its brand in Mexico through an exclusive franchise with El Puerto de Liverpool. The company’s expansion in Mexico will begin with a stand-alone boutique opening at Perisur Mall, Mexico City, in spring this year.
Chico's FAS’s financial results for the second quarter ended Aug. 3 were affected by a lower transaction count and average dollar sales, primarily because of lower traffic and the cycling of strong comparable sales last year.
Chico FAS's comparable sales for the first quarter ended May 4 were flat compared to a nearly 10% increase in last year's first quarter, thanks to an unusually cool spring and the cycling of strong comparable sales last year.
Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.