Social shopper media firm Collective Bias may have been founded in Walmart’s home town of Bentonville, Ar., but the firm has big plans to help suppliers to Target achieve their social media objectives.
In case you missed it, Kate Berg, president of Bentonville-based Collective Bias, shared her views about where social media is headed and what it means for brands in the most recent issue of Connecting Northwest Arkansas.
Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers.