Research from DeWalt found that 650 out of 1,000 pros were aware of DeWalt mechanic tools. That's pretty good awareness. But DeWalt didn't have mechanics tools at the time of the survey.
Craftsman and Harley-Davidson have teamed up to produce co-branded, special-edition tool storage products available now in Sears stores and online.
Sears' Craftsman brand is using the upcoming Republican and Democratic National Conventions to show that two sides can come together.
Sears announced Monday that it is offering customers last-minute deals on such brands as Craftsman, DieHard, Kenmore, NordicTrack, Lands' End and Kardashian Kollection.
An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.
Sears Holdings announced that as part of the continuing transformation of the company, Scott Freidheim has been appointed EVP, president Kenmore, Craftsman & DieHard.
Sears announced that is bringing back its annual Sears Heroes at Home Wish Registry to...