Leading sales and marketing services provider Crossmark has enhanced its shopper marketing capabilities with the purchase of PromoWorks.
BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.
BrandMasters is the name of a new experiential marketing agency created by Crossmark.
Former Procter & Gamble executive Joe Crafton has been named CEO of Crossmark, a leader in sales and marketing services in the consumer goods industry.
Warburg Pincus has acquired a majority ownership stake in Crossmark, a leading provider of sales and marketing services to retailers and suppliers.