Content about Customer engagement

February 18, 2014

More momentum for Pinterest and the emergence of social shopping are among the top social media trends that research and analytics firm Blueocean Market Intelligence predicts will impact the retail industry this year.

August 5, 2013

Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.

July 3, 2013

Brand Keys, a customer engagement and research consultancy, has identified the 25 brands consumers regard as the most patriotic.

March 25, 2013

89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, announced that will be presenting at the Demandware XChange Conference in Las Vegas with two clients: Fila, a leading athletic apparel and footwear brand, and international luxury brand Crabtree & Evelyn.

February 15, 2012

Retailers in 2012 will invest heavily in IT, e-commerce, customer service and mobile platforms in order to build customer engagement, a new report from the National Retail Federation Foundation and KPMG found.

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