Content about Date

December 23, 2011

C’mon people. Christmas comes the same time every year and every year there are those scrambling to make last-minute purchases.

May 6, 2011

On average, across the retailer set, number of inserts decreased slightly while the number of pages increased on a year-over-year basis for the month of April. When reviewing front page category share of voice, candy experienced a strong increase in April 2011 compared with the same month in the prior year. This is no surprise as Easter fell later in the month in 2011, giving retailers the opportunity to advertise this category for more weeks throughout the month than in 2010. Other categories with notable increases in 2011 versus 2010 include household cleaning, digital TVs and toys.

© 2014 Retailing Today. All Rights Reserved.