Content about Demographics

January 3, 2014

GE has launched a sweepstakes featuring its Dalmatian mascot, Artie, giving participants a chance to win a GE Artistry Series suite. The sweepstakes, which ends Tuesday, Jan. 7, is hosted on the manufacturer’s website and is designed to introduce Millennials to the brand.

July 18, 2013

Given the choice of shopping at only one retailer for the rest of their lives, millennial parents chose Walmart over several other popular retailers.

September 6, 2012

A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.

© 2014 Retailing Today. All Rights Reserved.