ECRM compared retail circular advertising in April 2012 vs. April 2013 and noticed some common overall trends across top retail chains. While looking at the data, the biggest change from April 2012 to April 2013 came from Lowe’s Home Improvement.
Delia’s has appointed Tracy Gardner as the company’s new chief creative officer, and also as a member of the board of directors. Walter Killough, who back in January announced his intention to step down as CEO April 1, has agreed to remain in the role through August 2.
Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.
ECRM compared retail circular advertising in March 2012 vs. March 2013 and noticed some common overall trends across top retail chains. Surprisingly the total number of pages per circular increased across the majority of retailers included in the study which shows that retailers are still focused heavily on their print circulars.
The year started on a positive note with increases in both number of flyers and pages released to market. More than half of the retailers (56%) maintained previous levels or showed an increase in size of their circulars in January 2013.
In December, the retailers that increased their page counts were balanced out by those that decreased their page counts. However, of those retailers that did reduce their page counts, only two also reduced the number of inserts distributed by more than 2%.
Digital audience measurement firm comScore has launched a new service called Media Metrix Multi-Platform to help advertisers makes sense of how shoppers are interacting with their brands in an increasingly multi-channel world.
Social media will influence how people plan to shop this holiday season nearly as much as word-of-mouth and store advertisements, according to a survey conducted by ConsumerSearch.com, part of the About Group.
Best Buy tops a list of the most effective back-to-school advertisers, according to Ace Metrix, which provides television and video analytics. An ad promoting free kids’ haircuts at JCPenney also was a top perfomer.
Vera Wang, famous for her sought-after wedding gowns, knows that many women dream of looking like a princess on that big day, so it makes sense that the designer would bring the "princess" concept to a younger set.
JAKKS Pacific Inc., appointed Carmine Russo president of its international division with responsibility for growing international sales and overseeing marketing, advertising, promotions and distribution operations across all product divisions.