Content about Design

May 2, 2013

Delia’s has appointed Tracy Gardner as the company’s new chief creative officer, and also as a member of the board of directors. Walter Killough, who back in January announced his intention to step down as CEO April 1, has agreed to remain in the role through August 2.

April 15, 2013

Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

April 4, 2013

ECRM compared retail circular advertising in March 2012 vs. March 2013 and noticed some common overall trends across top retail chains. Surprisingly the total number of pages per circular increased across the majority of retailers included in the study which shows that retailers are still focused heavily on their print circulars.

April 4, 2013

Weis Markets announced that Gretchen Suydan has joined the company as director of marketing.

March 29, 2013

Walmart and Target are targeting multi-cultural and health-conscious consumers with their private-label products directed at multicultural and health-conscious consumers.

March 14, 2013

Walmart was the only traditional retailer to be named to marketing firm Ipsos' Most Influential Brands of the United States list.

March 12, 2013

Kimberly-Clark has announced that Clive Sirkin has been named vice president and chief marketing officer, reporting to Tony Palmer, president of global brands and innovation.

March 11, 2013

Control Group, a New York City-based technology and design firm, has unveiled its work with the newly launched Kate Spade Saturday brand.

March 8, 2013

Dunnhumby Ltd.,an analyzer of brand value for consumer goods and retail companies, has hired Lung Huang, formerly of Arbitron, as VP digital advertising for global partnerships.

February 12, 2013

The year started on a positive note with increases in both number of flyers and pages released to market. More than half of the retailers (56%) maintained previous levels or showed an increase in size of their circulars in January 2013.

February 12, 2013

Puma has launched InCycle, the brand's first closed-loop collection of footwear, apparel and accessories, all of which have earned the "Cradle to Cradle Certified[CM] Basic" certification.

February 11, 2013

Brawny, All, Aquafresh and Listerine were among the consumer brands to take home the Product of the Year Award in their respective categories.

January 14, 2013

In December, the retailers that increased their page counts were balanced out by those that decreased their page counts. However, of those retailers that did reduce their page counts, only two also reduced the number of inserts distributed by more than 2%.

January 4, 2013

Kansas City-based advertising agency Barkley was hired by Big Lots to help the closeout retailer with a broad range of marketing and brand strategy initiatives.

January 3, 2013

Gap has added one more brand to its existing portfolio, purchasing Intermix Holdco for approximately $130 million in cash.

January 2, 2013

Michael Francis is among 10 top executives Advertising Age has singled out on a list of movers and shakers for 2013.

November 29, 2012

Digital audience measurement firm comScore has launched a new service called Media Metrix Multi-Platform to help advertisers makes sense of how shoppers are interacting with their brands in an increasingly multi-channel world.

November 14, 2012

Social media will influence how people plan to shop this holiday season nearly as much as word-of-mouth and store advertisements, according to a survey conducted by ConsumerSearch.com, part of the About Group.

November 8, 2012

Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer.

October 18, 2012

No wonder Walmart comps are increasing. Check out the latest monthly report from the ad tracking provider Market Track.

August 30, 2012

Best Buy tops a list of the most effective back-to-school advertisers, according to Ace Metrix, which provides television and video analytics. An ad promoting free kids’ haircuts at JCPenney also was a top perfomer.

July 9, 2012

Vera Wang, famous for her sought-after wedding gowns, knows that many women dream of looking like a princess on that big day, so it makes sense that the designer would bring the "princess" concept to a younger set.

June 27, 2012

Launching new products is difficult in the best of times, but winners of the 2012 Nielsen Breakthrough Innovation Award found ways to succeed during one the worst recessions in a generation.

April 16, 2012

JAKKS Pacific Inc., appointed Carmine Russo president of its international division with responsibility for growing international sales and overseeing marketing, advertising, promotions and distribution operations across all product divisions.

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