Content about Direct marketing

December 16, 2013

Guthy-Renker, the company behind Proactiv and other wellness products, named Jay Sung to the role of chief marketing officer to lead a broad slate of initiatives at the direct marketing company.

October 4, 2013

Leading “As Seen on TV” product producer TeleBrands took Marketer of the Year honors at the recent Electronic Retailing Association’s annual Moxie Awards.

August 5, 2013

William Disbrow and Jim Sampey, former executives with Valpak/Cox Target Media have joined Sterling Payment Technologies to grow Sterling’s loyalty products and a mobile initiative branded as Perkz.

January 21, 2013

Survey results released Monday by Infogroup Targeting Solutions and Yesmail Interactive found that almost 70% of companies plan to spend more on data-related marketing initiatives in 2013, with a heavy emphasis on hiring.

March 8, 2012

Why has Google arguably become the most popular advertising platform on the planet, attracting a whopping $36.5 billion in ad spending in 2011? And why has Facebook, with an expected IPO valuation of around $100 billion, become such a juggernaut in digital marketing?

November 4, 2010

Sears Holdings announce that it is offering new and expanded to services to provide customers...

August 31, 2010

Shopko announced that Dianne Parker has been appointed VP customer relationship marketing ......

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