Content about Director , Marketing

March 26, 2014

Julie Eddleman, Erik Keptner and Andy Murray are the newest inductees into the Path to Purchase Institute’s Hall of Fame which recognizes industry leaders for their contributions to the field of shopper marketing.

January 28, 2014

Crest has launched Be, a new line of toothpastes that features three new flavors: Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.

September 5, 2013

Pantene has selected current CoverGirl spokesperson Queen Latifah as its brand ambassador, supporting the Truly Relaxed and Truly Natural collections.

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