Twizzers candy is getting in on the Man of Steel hype and teaming up with Warner Bros. to offer fans a chance to remake themselves as the invincible one and win prizes.

Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

Walmart was the only traditional retailer to be named to marketing firm Ipsos' Most Influential Brands of the United States list.

Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

Target has found a new friend in Facebook, as the retailer has become one of the first businesses to participate in the social network's new gift card program.

Developments in portable technologies of all kinds have created an increasingly connected world. Aside from the obvious ubiquity of mobile phones (there are nearly six billion of them in use today), everyday objects from pedometers to thermostats are being infused with digital technologies, and networked to one another.

As part of its 12 Days of Giving Facebook campaign, Walmart will distribute more than $1.5 million to 140 grant recipients in all 50 states and Washington, D.C., throughout the next 12 days.

Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.

Universal gift registry MonkeyWish.com has added Target and Walmart to its growing list of retail affiliate partnerships, which now tops 100.