Early this week, Target began to generate traffic to its e-commerce site ahead of Cyber Week. They offered REDcard holders an exclusive online Black Friday preview sale, and Cartwheel app users Black Friday-like deals.
In keeping with the new holiday tradition of revealing promotions early, Walmart on Friday shared its range of extreme value items and free shipping offers and pushed the start of Cyber Monday to Saturday, November 30.
Overstock.com has opened a distribution center in Jonestown, Pa., just in time for the holiday rush. The new operation means faster fulfillment of orders. Shipping products from the Jonestown facility will provide orders to customers from Maine to Florida within two days of order shipment.
Endcaps at Target stores are touting the retailer’s “Top Toys,” selections for the upcoming holiday season. Meanwhile, real estate on side panels is being used to appeal to shoppers with smart phones who are encouraged to scan a QR code to complete an order and receive free shipping.
While holiday retail sales will remain flat or only slightly up from last year, emerging consumer buying trends will have significant implications for retailers, according to a new survey from Booz & Co.