GNC Holdings latest national brand campaign, called "Beat Average," includes a mix of network prime, premium and targeted cable, out-of-home, newspaper, magazine and online media.
GNC Holdings has named Carmine Fortino as EVP, business development. Fortino has extensive experience in the natural products industry and was also a former director of General Nutrition Centers, Inc. from 2007-2011.
GNC Holdings has elected former PetSmart CEO Robert Moran and former Midas CEO Alan Feldman to its board of directors.
GNC Holdings on Friday elected company president and CEO Joseph Fortunato to serve as chairman.
GNC Holdings on Wednesday announced that Jenn Brown, two-time Emmy Award-winning sports journalist, has joined the GNC LiveWell team as its newest brand ambassador.