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May 9, 2013
Bebe names former Limited exec SVP, marketing

Bebe has appointed former Limited executive Keith Keegan as SVP of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business. He will report to CEO Steve Birkhold.

February 14, 2013
Heinz taken out by Buffet’s Berkshire Hathaway

In the food industry’s largest ever acquisition, the H.J. Heinz Company has agreed to be acquired by an investment consortium of Berkshire Hathaway and 3G Capital.

January 24, 2013
Crossmark creates new brand experience group

BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.

January 23, 2013
Crossmark creates new experience agency

BrandMasters is the name of a new experiential marketing agency created by Crossmark.

January 14, 2013
Market Track: December 2012

In December, the retailers that increased their page counts were balanced out by those that decreased their page counts. However, of those retailers that did reduce their page counts, only two also reduced the number of inserts distributed by more than 2%.

November 8, 2012
Stuart Weitzman names CMO, announces other promotions

Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer.

October 25, 2012
Study: Engaging consumers through social media boosts brand sales

Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne.

July 30, 2012
Ex-Walmart exec Fleming joins Jingit board

Former Walmart chief merchandising officer John Fleming was named to the board of advisors at the online shopper engagement firm Jingit.

January 16, 2012
Study: Beauty marketing gone social, marketing forays suggest untapped promise

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

January 9, 2012
Food Lion selects advertising agency of record

Food Lion announced that it has selected Mullen as its advertising agency of record. Mullen will be responsible for developing Food Lion's advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand. 

June 20, 2011
Target tops ad spending among retailers

The most recent Leading National Advertisers annual report from Advertising Age shows Target posted the biggest increased in ad spending in 2010 among conventional retailers.

February 17, 2011
Shopper marketing Canadian style

Walmart Canada has selected DiJiPOP to provide on-demand shopper marketing technology solutions for its e-commerce site and to help power digital shelf space monetization efforts.

October 25, 2010
P&G unites innovation with value for multipronged campaign

NEW YORK - In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

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