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July 10, 2014

Leading beauty and grooming e-commerce company Birchbox is preparing to open its first brick-and-mortar store in Manhattan’s SoHo neighborhood.

June 18, 2014

Global brand agency CBX has appointed Anthony Simon as group director of its branded environments team. Simon will report to president of CBX Branded Environments Joseph Bona.

May 6, 2014

Appliance, electronics and furniture retailer Hhgregg is getting a makeover. The brand transformation will encompass all customer touchpoints, including its 228 store locations and online presence. The first phase of hhgregg’s brand transformation launches this week.

December 4, 2013

CodeBroker has developed a marketing tool that enables retailers to securely deliver money savings offers to potential consumers via Facebook, while increasing brand awareness and building customer loyalty.

August 15, 2013

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

August 14, 2013

Brand Networks, a leading integrated social software solutions and digital marketing services provider, has made additions to its executive team as part of the company’s strategy to accelerate expansion.

July 3, 2013

Every week, retailers unleash significant advertising and promotion efforts in the perpetual competition to engage shoppers, drive trips and grow sales.

May 9, 2013

Bebe has appointed former Limited executive Keith Keegan as SVP of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business. He will report to CEO Steve Birkhold.

February 14, 2013

In the food industry’s largest ever acquisition, the H.J. Heinz Company has agreed to be acquired by an investment consortium of Berkshire Hathaway and 3G Capital.

January 24, 2013

BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.

January 23, 2013

BrandMasters is the name of a new experiential marketing agency created by Crossmark.

January 14, 2013

In December, the retailers that increased their page counts were balanced out by those that decreased their page counts. However, of those retailers that did reduce their page counts, only two also reduced the number of inserts distributed by more than 2%.

November 8, 2012

Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer.

October 25, 2012

Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne.

July 30, 2012

Former Walmart chief merchandising officer John Fleming was named to the board of advisors at the online shopper engagement firm Jingit.

January 16, 2012

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

January 9, 2012

Food Lion announced that it has selected Mullen as its advertising agency of record. Mullen will be responsible for developing Food Lion's advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand. 

June 20, 2011

The most recent Leading National Advertisers annual report from Advertising Age shows Target posted the biggest increased in ad spending in 2010 among conventional retailers.

February 17, 2011

Walmart Canada has selected DiJiPOP to provide on-demand shopper marketing technology solutions for its e-commerce site and to help power digital shelf space monetization efforts.

October 25, 2010

NEW YORK - In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

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