Content about Information science

November 21, 2012
M&M’s makes gift giving even more personal

Looking to capitalize on the trend of personalization in time for the holiday season, M&M’s is offering customers who personalize their M&M’s new packaging options and product formats that they can order online.

November 8, 2012
Williams-Sonoma to offer personalized gifts with Mark and Graham

Williams-Sonoma has launched a new, direct-to-consumer brand, Mark and Graham, which specializes in personalized gifts and accessories.

October 2, 2012
SAP enhances shopper personalization

SAP has launched a new service to help retailers influence consumer behavior at the moment of decision.

June 22, 2012
High income or low, consumers still concerned about price

A new report from Acosta Sales and Marketing reveals that consumers at all income levels consider price before making a purchase, showing that economic concerns affect everyone.

March 30, 2012
Employee engagement in a social media world

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

August 8, 2011
Cross-channel retail provider names SVP marketing

MyBuys, a leader in cross-channel personalization for retailers, announced that Neil Patil has joined the company as SVP marketing.

March 24, 2011
Report: Personalization of store experience is key to retail growth

PALO ALTO, Calif. -- Personalization of the in-store customer experience will be a key objective for retailers over the next two years, according to two new Aberdeen Group reports sponsored by HP.

According to the 100 senior retail executives surveyed from industries such as apparel, grocery and department stores, 76% do not possess the technology tools or the business processes for executing web, catalog or special orders from stores. This challenge is being fueled by rising consumer expectations of rich, multimedia in-store shopping experiences.

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