Kellogg’s has teamed up with New York Times bestselling author, Emmy-nominated TV personality and board-certified emergency medicine physician Dr. Travis Stork in a campaign that touts the importance of breakfast and positions the brand as a valuable source of protein grains.
Kellogg Company said that its first-quarter results for earnings per share were greater than the company's expectations, while results for operating profit were in-line with expectations, thanks in part to Project K — the company’s global cost-cutting initiative.
Kellogg has elected Stephanie Burns, Ph.D., retired chairperson and CEO of Dow Corning Corporation, and La June Montgomery Tabron, president and CEO of the W.K. Kellogg Foundation, to the company’s board of directors.
Greek yogurt brand Chobani has appointed former Kellogg executive David Denholm as the company’s president and COO. The company has also appointed Peter McGuinness as chief marketing and brand officer.
Kellogg is committing more than 640,000 servings of food to support disaster relief efforts following the devastating tornado in Moore, Okla. The company has already dispatched four semi-trailers of Kellogg's cereals and Keebler snacks to Moore, with more planned.
The Kellogg Company displayed the benefits of a strong customer-loyalty program with a presentation of its Kellogg's Family Rewards program, developed by the company Aimia, at the Loyalty Expo in Orlando, Florida.
Kellogg Company has elected Cynthia H. Milligan, dean emeritus of the College of Business Administration at University of Nebraska-Lincoln and trustee of the W.K. Kellogg Foundation, to its board of directors effective Feb. 22, 2013.
Kellogg Company and leading Asian agribusiness group Wilmar International have entered into a joint venture involving the manufacture, sale and distribution of Kellogg’s and Pringles brand products in China.
Kellogg Company has once again been named one of the "40 Best Companies for Diversity" in 2012 by Black Enterprise magazine. The recognition reflects the company's ongoing commitment to diversity and inclusion and marks the sixth time Kellogg has been named to the list.
Where Walmart goes consumer packaged goods companies follow, as is evident by the growing number of companies signing on or deepening their relationship with the FLW Outdoors fishing tournament sponsored by Walmart.
The Kellogg Company is continuing its sponsorship with a few new wrinkles.