CHICAGO — KitchenAid has announced plans to introduce the first line of non-licensed cookware, bakeware and kettles in its nearly 100-year history. KitchenAid had previously offered these products through a licensing arrangement.
"These newest KitchenAid products look, feel and perform like those that built our reputation as a brand," said Michael Huie, global business unit director for KitchenAid.