Content about Knowledge

June 18, 2014

CloudTags, an emerging omnichannel marketing technology company, has partnered with in-store analytics market leader Brickstream to create a comprehensive in-store data platform capable of analyzing physical store intent and behavioral data.

June 9, 2014

Retailers and mall owners looking for innovative solutions to understand their performance in context have a new ally in ShopperTrak.

June 6, 2014

ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, has signed Journeys as its 1,000th customer. The milestone agreement aims to enhance the in-store customer experience at more than 1,000 North American locations of the specialty lifestyle retailer.

June 3, 2014

Father’s Day is already the smallest of gift-giving holidays and this year Americans are expected to spend even less, according to the National Retail Federation’s (NRF) 2014 Father’s Day Spending Survey, conducted by Prosper Insights & Analytics.

June 2, 2014

Field & Stream is celebrating the opening of its new store in Erie, Pa., June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.

May 13, 2014

The technology-driven innovation spree occurring in the retail industry offers merchants, marketers and operators unprecedented shopper insights capabilities — and a host of new opportunities.

May 8, 2014

Interactions, a leading global integrated sales and marketing programs developer, has appointed David Zierman as director of insights.

March 26, 2014

Modell's Sporting Goods is replacing its paper-driven employee-selection process with Infor PeopleAnswers Talent Science — a tool designed to improve that process as well as development and succession planning for its chain of more than 150 stores throughout the Northeast.

March 3, 2014

Improving shopper insights in omnichannel retailing is the top ranked priority for retailers who fear other operators may be doing a better job than they are. That is one of the key findings in a new research report from industry leader EKN that shows retailers still have a long way to go when it comes to leveraging the power of analytics.

January 7, 2014

Leading specialty store retailer The Limited is working with analytics firm First Insight and had good things to say about how the tech company is impacting business at it 262 stores.

December 3, 2013

Peter Freedman was appointed managing director of the Consumer Goods Forum with responsibility for leading the Paris-based organization’s efforts to promote better lives through better business.

November 7, 2013

Walmart split with its Indian joint venture partner of seven years recently and the smart folks at the University of Pennsylvania Wharton School of Business put the situation in perspective and offered insight into future possibilities for a market that still boasts more than one billion potential consumers and promising long term prospects.

September 27, 2013

Consumer packaged goods companies are poised to gain a more robust offering of shopper insights from an expanded relationship between TiVo Research and Analytics and DunnhumbyUSA.

August 2, 2013

Cereal maker Post Holdings has signed a definitive agreement to acquire Premier Nutrition, makers of the Joint Juice brand. PNC is a rapidly growing marketer and distributor of premium protein beverages and foods under its Premier Protein brand and nutritional supplements under its Joint Juice brand.

July 29, 2013

89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, has named Rosie Poultney VP, analytics.

July 6, 2013

The Shopko Foundation has announced the recipients of its Teammate and Family Scholarships for the 2013-2014 school year. The foundation awarded $75,000 in scholarships to 30 students in 10 states.

May 3, 2013

Kimberly-Clark will award college scholarships totaling $1.26 million to 63 children of K-C employees across 17 states and Canada as part of its Bright Futures program.

April 29, 2013

Gander Mountain, the nation’s largest retail network of stores for hunting, fishing, camping and marine products and accessories, is turning to Manhattan Associates to help it enable its omni-channel strategy.

April 26, 2013

Dollar General and Procter & Gamble are teaming up to honor a Florida mom as its official Every Day Hero for the month of May.

April 17, 2013

According to research conducted by Unilever's Dove brand, the way women depict themselves is dramatically different from how others perceive them.

April 8, 2013

Simon Kneen, creative director and EVP design for Banana Republic has been awarded a Doctor of Arts honoris causa from Kingston University in London, United Kingdom.

February 25, 2013

Insight Beverages has named Sharon Porter as director of national sales effective Feb. 25, 2013.

February 12, 2013

Ikea has been named "best small space solution" by The Intelligence Group, a consumer insights firm, publisher of the Cassandra Report, which highlights youth trends and behavior.

January 29, 2013

An appreciation for human-crafted goods and growth in automated payment solutions are among the trends Mintel predicts will be impacting consumer behavior in the next five to 10 years.

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