Content about Marketing

April 16, 2014

Building and delivering unique and connected digital beauty experiences was the rationale behind L'Oréal selection of Sitecore as a provider of customer experience management software.

April 16, 2014

Leading B2C mobile messaging company Outspoken greatly expanded the capability of marketers to use its service this week with a major upgrade involving Apple devices.

April 16, 2014

Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

April 15, 2014

Ahold USA has appointed Amy Hahn to the newly created position of SVP marketing effective April 28. In this role, Hahn will lead and drive critical initiatives of strategic marketing, market insights and analytics, advertising, promotion, brand development, corporate communications, innovation, digital strategy and execution.

April 15, 2014

Digital savings provider RetailMeNot will put the geo-fencing capabilities of its mobile coupon app to the test this Saturday at the University of Texas.

April 14, 2014

Michael Howe was named CEO at Minneapolis-based Verify Corp., a software provider with solutions focused on supply chain security and brand protection and consumer engagement and loyalty promotions.

April 14, 2014

HSN recognized the ExactTarget Marketing Cloud from salesforce.com (CRM) as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. The company was honored at HSN’s 4th annual awards gala in St. Petersburg, Fla.

April 11, 2014

The way people shop has completely changed over the past five years. A large part of this change in behavior has been driven by online access to information. Shoppers now have easy access to more product information than ever before. Yet as the modern buying experience has changed dramatically, the in-store experience at most retailers has remained frozen in time.

April 10, 2014

Whole Foods Market might as well declare bankruptcy now judging from widespread media coverage of Walmart’s decision to sell roughly 100 organic dry grocery items under the Wild Oats brand.

April 8, 2014

BJ's Charitable Foundation has donated 70 grants totaling $431,000 to several nonprofit organizations whose goals are to help improve the lives of local residents in the areas surrounding BJ's Wholesale Clubs.

April 8, 2014

Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.

April 7, 2014

Coupons.com is rolling out a service that lets consumers use the Coupons.com website or Coupons.com mobile apps for iOS and Android to add digital coupons to their credit or debit cards from Visa, MasterCard or American Express for automatic redemption at checkout.

April 4, 2014

The Bear Creek Country Kitchens brand is now part of the B&G Foods portfolio of brands following B&G’s acquisition of the dry soup line and other brands from Specialty Brands of America.

April 4, 2014

Former Office Depot executive Monica Luechtefeld has joined the board of e-commerce solutions provider PFSweb.

April 3, 2014

Instacart said it launched its same day grocery delivery service in the Los Angeles area this week as part of a nationwide rollout to urban markets.

April 3, 2014

Former SAS executive Greg Soussloff has joined pricing intelligence and competitor monitoring solutions provider 360pi as vp of customer value.

April 2, 2014

Talk of nearshoring and a resurgent U.S. manufacturing sector weren’t enough to help the Stanley Furniture Company avoid shuttering a domestic manufacturing plant that employs 400 people.

April 2, 2014

When brand marketers and agency executives gathered in Chicago recently for the annual Shopper Marketing Summit there was plenty of talk about mobile, social and digital, but there was one thing no one talked about.

March 28, 2014

Time Inc.'s All You brand is expanding its newsstand distribution beginning with the April 2014 issue, already in newsstands.

March 26, 2014

Leading brands are retailers were recognized for their effectiveness in marketing communications Tuesday night in Chicago when the fourth annual North American Shopper Marketing Effie Awards were held at the Path to Purchase Institute’s annual Shopper Marketing Summit.

March 26, 2014

Following a disappointing fourth quarter and fiscal year ended Feb. 1, Toys “R” Us hosted investors, industry analysts and the media and outlined its strategy for improving its operational performance and driving profitable growth in the future.

March 25, 2014

The ability to integrate more data from more sources faster than ever to accelerate decision-making forms the core value proposition of an the new SAS Customer Intelligence solution unveiled this week at the software company’s Global Forum.

March 24, 2014

The Hilco Global Retail Group is rebranding its recently acquired Steele's retail stores as Steele's & Deals. The company also appointed several key executive leaders who will take over new management roles at the retail chain.

March 24, 2014

Major changes in retailers’ use of digital coupons and free standing insert promotions were evident in 2013 and especially pronounced at Walmart, Target and Kroger, according to an extensive analysis conducted by the Marx division of Kantar Media.

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