Content about Marketing

June 14, 2013
E-commerce in U.S. lags Europe

Overall economic growth in Europe is slower than the U.S., but the opposite is true when it comes to e-commerce sales, according to figures published by Internet Retailer.

June 14, 2013
ECRM: Retail circular advertising trends, May 2013

ECRM compared retail circular advertising in May 2012 vs. May 2013 and noticed some common overall trends across top retail chains. While looking at the data in May 2012 compared to May 2013, we see interesting changes that came from Toys "R" Us.

June 14, 2013
Former Williams-Sonoma exec to reinvent kitchens and tableware at RH

Restoration Hardware Holdings has appointed former Williams-Sonoma brand president Richard Harvey as the company's CMO for RH Kitchen and Tableware.

June 14, 2013
ShopAtHome.com caters to digitally savvy shoppers

ShopAtHome.com, a coupon and cash back search engine used by more than 19 million consumers each month, has upgraded its tablet app to address the online shopping needs of the fast-growing number of tablet users.

June 13, 2013
Stride Rite rewards program leaps past million member mark

Stride Rite Children's Group's first-ever multichannel loyalty program, launched in Nov. 2012, has leapt beyond the million member milestone within six months.

June 12, 2013
Dip in Lord & Taylor same store sales not enough to keep HBC's Q1 in the cold

A same-store sales decline at Lord & Taylor was not enough to keep Hudson's Bay Company first quarter results for the period ended May 4 in the cold, thanks to strong same-store sales growth at Hudson's Bay.

June 11, 2013
Coty looks within to strengthen brand

Coty has promoted Catherine Walsh to the newly created position of SVP of corporate communications. The company will look to Walsh to help strengthen its global brand-building efforts.

June 7, 2013
Report: Target revs up grocery business

NEW YORK — Target has set its sights on consumers who want organic, natural products, with a new organic and natural store brand called Simply Balanced, according to a report by the Associated Press.

Target told the AP that it will begin to roll out drinks and snacks like corn chips on Sunday, June 9. According to the report, the line is an outgrowth of similar products within its existing Archer Farms store brand, which is positioned as a premium alternative to national name brands.

June 6, 2013
Why Walmart isn’t worried about AMZN grocery delivery

A lot of buzz this week about Amazon expanding a long-running grocery delivery program in its hometown of Seattle to the Los Angeles area and what it might mean for food retailers. The answer for now is, not much.

June 5, 2013
CST Brands fuels board with Saks exec

CST Brands, the parent company of Corner Store and Dépanneur du Coin, have appointed Denise Incandela, EVP and CMO at Saks Fifth Avenue, to its board. She becomes the tenth member of a board chaired by CST president and CEO Kim Bowers.

June 5, 2013
Mercent expands online portfolio with Shop.com

Mercent, a leading technology company that enables retailers to reach and convert more shoppers online, has signed a strategic partnership with Shop.com, the e-commerce arm of Market America.

June 4, 2013
P&G's Always brand prepares to give a girl a break

Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

June 3, 2013
Ikea to present loyalty program at annual conference

Ikea and 89 Degrees, a marketing solutions provider, will give a presentation on the company’s loyalty program at this years’ Customer Relationship Management Conference Tuesday, June 18 at the Hilton, Chicago.

May 31, 2013
Online consumers spending more on floor care

Floor care, water filtration devices and air purifiers generate higher average prices online than in brick-and-mortar stores, according to research from NPD Group.

May 31, 2013
Pottery Barn Kids, PBS Kids, court bookworms

Pottery Barn Kids, part of Williams-Sonoma’s brands portfolio, has launched its Summer Reading Challenge in partnership with PBS Kids.

May 28, 2013
RetailMeNot upgrades coupon app for Android

RetailMeNot.com, a U.S.-based digital coupon website, has upgraded its free Android coupons app to include location-based offers for thousands of retail locations at hundreds of general shopping malls nationwide.

May 22, 2013
SDL's cloud-based solution optimizes online shopping experience

SDL, a global company that helps brands maximize their online business, has released a cloud-based solution for e-commerce marketers called SDL Fredhopper 7.5.

May 20, 2013
Former Limited Brands exec to head Topco supply chain

Topco Associates LLC has hired former Limited Brands executive Paul Matthews as the company’s EVP and chief supply chain officer, reporting to president and CEO Randy Skoda.

May 20, 2013
Former Nike exec rules development roost at Church’s Chicken

Former Nike executive Tony Moralejo has been appointed chief development officer at Church’s Chicken. Moralejo will be responsible for domestic and international expansion for the global chicken chain, as well as franchising, re-imaging, construction and real estate management.

May 20, 2013
Macy’s gears up for charity shopping event

Macy’s is getting ready for its eighth annual national Shop for a Cause charity shopping event, to be held Saturday, Aug. 24, and the retailer is inviting eligible charities to sign up now.

May 17, 2013
Stores must level up to match omnichannel hype

Online and mobile marketing have turned the retail supply chain upside-down. Gone are the days of moving volumes of product in efficient, bulk moves to stores across the world. Today, smaller shipments rule the supply chain, delivering — literally — on brand promises to ensure receipt of single, customized packages under same-day or next-day delivery.

May 16, 2013
ECRM: Retail circular advertising trends, April 2013

ECRM compared retail circular advertising in April 2012 vs. April 2013 and noticed some common overall trends across top retail chains. While looking at the data, the biggest change from April 2012 to April 2013 came from Lowe’s Home Improvement.

May 14, 2013
Men’s Wearhouse revamps e-commerce site

Men’s Wearhouse has launched a revamped version of its e-commerce site which features upgrades and personalized features that improve the overall online shopping experience, from browsing to buying.

May 14, 2013
Mobile platform expands e-footprint

Aisle411, a mobile retail navigation service, has expanded its mobile shopping and searchable store maps smartphone app’s e-footprint. Consumers can now use the app at more than 12,000 retail stores nationwide.

May 13, 2013
Former PepsiCo exec to head TCC Americas

TCC, a global leader in retail marketing programs, has appointed former PepsiCo executive Van B. Sapp as president of TCC Americas. In his new role, Sapp will be responsible for TCC's operations in North and South America.

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