Content about Marketing strategy

April 2, 2012
Former ad man to head marketing at Target

Target has brought in someone with both advertising and retail experience to oversee its marketing efforts.

November 28, 2011
The engagement advantage and holiday sales results

Earlier than ever opening hours over the holiday weekend placed unprecedented demands on store associates.

March 14, 2011
Chico's names SVP marketing

Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.

March 4, 2011
Just zip it, Levis appoints ex Nike exec to run marketing

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels.

February 28, 2011
Safeway gets new loyalty chief to manage mobile migration

Safeway Monday announced the promotion of Mir Aamir to president customer loyalty and digital technologies, reporting to Diane Dietz, EVP, chief marketing officer.

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