Content about Marketing strategy

April 15, 2014

Ahold USA has appointed Amy Hahn to the newly created position of SVP marketing effective April 28. In this role, Hahn will lead and drive critical initiatives of strategic marketing, market insights and analytics, advertising, promotion, brand development, corporate communications, innovation, digital strategy and execution.

January 20, 2014

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

October 21, 2013

Big Lots has appointed former Kmart executive Andrew Stein as the company's SVP and chief customer officer.

September 3, 2013

Jeff Zoss and Scott Simerlein have joined The Grocery Shopping Network, Inc., a provider of digital shopper planning and marketing tools for grocery retailers, consumer packaged goods companies and shoppers.

April 2, 2012

Target has brought in someone with both advertising and retail experience to oversee its marketing efforts.

November 28, 2011

Earlier than ever opening hours over the holiday weekend placed unprecedented demands on store associates.

March 14, 2011

Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.

March 4, 2011

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels.

February 28, 2011

Safeway Monday announced the promotion of Mir Aamir to president customer loyalty and digital technologies, reporting to Diane Dietz, EVP, chief marketing officer.

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