The journey to South by Southwest (SXSW) begins long before the leading technology conference even begins. As first time attendees it quickly became apparent that winging it doesn’t work in Austin yet being open to possibilities is also essential essential.
Uniqlo has enlisted musician and music producer Pharrell Williams as a collaborator and spokesperson for the UT 2014 spring-summer collection. Launched in 2003, Uniqlo’s UT T-shirt brand is getting a fresh start this year, as “The New Model T,” a collection produced by its creative director and street fashion icon Nigo.
H&M plans to hold a ribbon-cutting celebration marking the opening of a 42,000-sq.-ft. store in New York City’s Times Square at 12:01 a.m. Thursday, Nov. 14. On hand to help light the H&M logo at the top of 4 Times Square will be global superstar Lady Gaga
Guitar Center is preparing to unveil a new Serato-branded digital music area in its Brooklyn store location at an all-day red carpet event open to the public on Oct. 24. The new Serato-branded digital music area will offer DJs and aspiring music producers a place to try out the latest products.
Hot Pockets is promoting its revamped sandwich line with the help of supermodel Kate Upton and rapper Snoop Dogg. The pair has teamed up in a parody music video called “You Got What I Eat” — a remix of Biz Markie’s 1989 hit single “Just a Friend (You Got What I Need).”
Best Buy Canada is now offering Gibson’s guitars and basses from Gibson USA and Epiphone, both online and in select stores across Canada. This launch adds to the ever-growing selection of more than 300 musical instruments available online at bestbuy.ca.
Forever 21 has unveiled Bats & Cats, a limited edition collection of women’s and men’s apparel and accessories designed by Forever 21. The collection features 63 current pieces modeled by Atlanta de Cadenet Taylor, model, DJ and daughter of Duran Duran bassist John Taylor.
WestStar MultiMedia Entertainment, parent company to the nationally syndicated “Kim Komando Show,” has appointed longtime SkyMall president Christine Aguilera as chief operating officer of WestStar MultiMedia and president of WestStar Merchandising.
Bud Light Platinum and Justin Timberlake are launching "Platinum Nights," a digital-to-real-world scavenger hunt that will challenge social media-savvy fans to unlock a series of weekly clues for a chance to win Platinum flyaway experiences during Timberlake's The 20/20 Experience World Tour.
Forget about hosting America’s Got Talent or being married to Mariah Carey, Nick Cannon is living the dream at Office Depot where the retailing is promoting a line of back-to-school supplies designed in collaboration with the rapper, actor, comedian.
Michaels is not the first place you think of when it comes to getting a pair of shoes for graduation day, but the arts and crafts retailer is courting graduates seeking to jazz up their footwear for their big day.
San Francisco attorney Dennis Herrera has launched a lawsuit against Monster Beverage Corporation for violating California law with its marketing of highly caffeinated energy drinks to children as young as six years old.
RadioShack is teaming up with Beats By Dr. Dre, the popular brand of headphones and HD sound systems, on a new advertising campaign featuring recording artist Robin Thicke's hit single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.