To mark the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate will team up with actress and television host Stacy Keibler to try to break the Guinness World Record for most people using mouthwash simultaneously, currently at 1,061.

New York City's own Empire State Building is joining the 37th annual Macy’s 4th of July Fireworks festivities. The building will be the site of a choreographed LED tower lights show designed to mirror the explosive finale of the nation’s largest pyrotechnic display.

RadioShack continues courting younger customers, this time by hosting an appearance at one of its Manhattan stores by Muve Music-featured R&B artist Fantasia.

Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber.

Lower-than-expected foot traffic driven in part by unseasonably cold weather was not enough to negatively impact Ascena Retail Group’s net sales for the third quarter ended April 27, which were bolstered by the recently acquired Lane Bryant and Catherines businesses.

In commemoration of National LGBTQ Pride month, Macy’s and its employees will participate in 23 Pride parades, hold in-store events nationwide celebrating diversity and offer special merchandise to help support the fight for LGBTQ equality.

Seventh Generation, a leading green brand which has championed sustainability for 25 years, has acquired New York-based Bobble, a leading brand in the reusable, self-filtering water bottle category.

Nickelodeon has launched a store within a store in Toys"R"Us Times Square. The Nick Shop is 1,000 sq. ft. and offers exclusive New York-branded products, such as kids and adult apparel, accessories, plush toys and home goods featuring Nickelodeon characters.

Tiffany & Co.’s 175th anniversary and its Great Gatsby movie tie-in collection drove the jeweler’s better-than-expected financial results for the first quarter ended April 30, which included Valentine’s Day.

The Institute for Veterans and Military Families at Syracuse University received a $1 million grant from the Walmart Foundation. IVMF will launch a competitive grant program for veteran vocational education at community and technical colleges in California, New York, Texas and North Carolina.

Target is the latest retailer heading to the Silicon Valley to develop its omnichannel business.

Olivier Goudet, partner and CEO of the Joh. A. Benckiser Group and former CFO of Mars Inc., has been appointed global beauty brand Coty’s board of directors. Goudet replaces Bernd Beetz, who stepped down from Coty's board to pursue other interests.