Content about New product development

June 27, 2012
Nielsen names new product winners

Launching new products is difficult in the best of times, but winners of the 2012 Nielsen Breakthrough Innovation Award found ways to succeed during one the worst recessions in a generation.

March 16, 2012
Consumers continue to seek value in 2012

While consumers will continue to define value based on price, other key trends, including new product development, technology, store layouts and shopping patterns will drive the market in 2012, according to SymphonyIRI research.

July 8, 2011
Purchasing decisions, a battle of the sexes

While agreeing on many factors, men and women still value different things when it comes to purchasing decisions.

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