Content about Online social networking

August 2, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

August 1, 2012

Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

April 19, 2012

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media.

March 30, 2012

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

March 8, 2012

Why has Google arguably become the most popular advertising platform on the planet, attracting a whopping $36.5 billion in ad spending in 2011? And why has Facebook, with an expected IPO valuation of around $100 billion, become such a juggernaut in digital marketing?

December 16, 2011

Walmart's social media shopping platform, Shopycat is using the services of ifeelgoods, a company that provides marketing and technology solutions for digital goods incentives, to provide Facebook credits as reward for key customer actions.

October 13, 2011

Facebook's influence on retail continues to grow as eBay announced that it has integrated the social network's Open Graph functionality into its storefront and fulfillment platforms.

October 11, 2011

Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.

July 8, 2011

Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

July 6, 2011

By now, any digital marketing executive realizes that with more than 700 million users worldwide, Facebook’s “population” would make it the third largest nation in the world, and a platform that is too big to ignore. And just like any other country, there are some fundamental elements required to feed and foster the populace (aka – your customers, potential customers and fans). 

June 9, 2011

The enormity of the Chinese e-commerce opportunity was mentioned last week by Wan Ling Martello at Walmart’s shareholders meeting, when the COO of global e-commerce described how China’s online market is projected to quadruple to $300 billion in five years. Walmart obviously wants to be part of that growth and looked to shorten its learning curve earlier this year by acquiring a minority stake in fast growing online grocer Yihaodian. Now, a new study offers a glimpse of the potential awaiting those companies best able to deliver a superior online experience coupled with fast, accurate and efficient delivery options.

June 1, 2011

Sears announced that it has created a list of perfect Father's Day gifts with the help of its mySears community and Facebook fans.

May 3, 2011

Express announced the enhanced option to shop and purchase its entire product line via the brand's Facebook page, which now includes over 837,000 friends.

April 20, 2011

Weis Markets’ official Facebook page is celebrating its 10,000th fan with exclusive coupon offers, the grocer announced Tuesday.

February 24, 2011

Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

January 24, 2011

Online sales soared to new heights this past holiday season even though major retailers had a tough time attracting traffic during December. For example, Target.com during December had 37.3 million unique visitors which sounds like a lot and was enough to earn it the 30th ranking on comScore’s top 50 Web properties report released this week.

December 23, 2010

As holiday promotions heated up in November and shoppers hit the Internet, there was a 44% surge in traffic to Walmart.com when compared with October, according to the online measurement firm comScore. The growth propelled Walmart to the 20th spot on comScore’ November ranking of the top 50 U.S. Web properties. The nearly 52 million unique visitors Walmart.com attracted in November 2010 was 5% more than in November 2009, according to comScore’s data.

Other retailers such as Target and Best Buy reported substantial October to November gains and year-over-year growth.

December 22, 2010

Walmart, Target and Best Buy attracted record levels of customers to their websites during November, according to data released this week by the online measurement firm comScore. Retailers have come to expect a surge in traffic to their sites as the holiday approach and during November that proved to be the case and then some.

December 14, 2010

CVS/pharmacy has launched its new CVS Express Photo App, which enables Facebook users to order prints from their Facebook albums without leaving the website, with prints ready for pickup in about an hour at their local CVS/pharmacy.

November 29, 2010

OfficeMax has introduced "Holiday Party Bingo," an iPhone application that works alone or in conjunction...

November 21, 2010

Borders has announced its participation in Google's Local Availability feature, a national service that provides...

November 21, 2010

Adding food and consumables to the product mix in stores has proven effective at...

November 9, 2010

Sears Holdings announced the launch of e-gifting on its Sears and Kmart Facebook pages ......

October 31, 2010

JCPenney announced that it is partnering with The Salvation Army once again to help bring...

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