Looking to capitalize on the trend of personalization in time for the holiday season, M&M’s is offering customers who personalize their M&M’s new packaging options and product formats that they can order online.

SAP has launched a new service to help retailers influence consumer behavior at the moment of decision.

The steady erosion of newspaper circulations naturally has led many to predict that the printed ad circular is not much long for this world and will quickly disappear as consumers demand more digitized ads and coupons. Last year, the Associated Press, along with 32 other publishers and 30 retailers, launched iCircular to help stave off declining ad revenue. Even Google has jumped into the fray with the launch of Google Circulars, a service that creates digital versions of full-page print inserts normally found in newspapers, with the goal of “trying to get online visitors into [offline] stores.” From the stark decline in demand for print publications, it appears that printed circulars are well on their way to extinction…or are they?

MyBuys, a leader in cross-channel personalization for retailers, announced that Neil Patil has joined the company as SVP marketing.

Elaine Rubin, a retail industry vet who co-founded and chaired Shop.org, a division of the National Retail Federation, is taking her expertise in Internet retailing to Monetate, a leading independent provider of testing, targeting, and personalization for websites. Rubin joins Monetate as a member of the company's strategic advisory board.