Content about Personalization

April 16, 2014

Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

March 12, 2014

The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.

February 18, 2014

Omnichannel marketers have gained a new personalization weapon to engage with shoppers thanks to a partnership between nGage Labs and Web Decisions.

November 11, 2013

Games, giveaways, book signings and personalized recommendations will be offered as part of “Discovery Friday,” event Barnes & Noble has planned for November 22 to pre-empt the doorbuster madness that will occur the following week on Black Friday.

October 2, 2013

Staples has acquired Runa, a software company based in San Mateo, Calif., that helps online retailers increase sales by personalizing the shopping experience. Terms and conditions of the acquisition were not disclosed.

September 12, 2013

Staples is opening a dedicated e-commerce and engineering center in Seattle that will house teams responsible for driving major initiatives to enhance areas, including next generation digital platforms, personalization, and big-data. It will be the chain’s first office on the West Coast.

August 8, 2013

RichRelevance, a cloud-based platform and omnichannel personalization solutions provider, has appointed Zach Koekemoer as the company’s CFO.

May 30, 2013

Parent company Williams-Sonoma said that its PBteen banner will open its first store in southern California, at The Oaks Mall in Thousand Oaks Saturday, June 1.

January 30, 2013

Valassis, a provider of intelligent media delivery, has hired Silicon Valley innovator Rajat Shroff as VP product development for Brand.net, a Valassis Digital Company.

November 21, 2012

Looking to capitalize on the trend of personalization in time for the holiday season, M&M’s is offering customers who personalize their M&M’s new packaging options and product formats that they can order online.

November 8, 2012

Williams-Sonoma has launched a new, direct-to-consumer brand, Mark and Graham, which specializes in personalized gifts and accessories.

October 2, 2012

SAP has launched a new service to help retailers influence consumer behavior at the moment of decision.

June 22, 2012

Leveraging the deep understanding of its customer base via insights gained through its ExtraCare loyalty program, CVS/pharmacy officially unveiled on Thursday a new personalized digital experience on CVS.com, which features extensive health information and resources in addition to customized deals and savings information.

May 16, 2012

The steady erosion of newspaper circulations naturally has led many to predict that the printed ad circular is not much long for this world and will quickly disappear as consumers demand more digitized ads and coupons. Last year, the Associated Press, along with 32 other publishers and 30 retailers, launched iCircular to help stave off declining ad revenue. Even Google has jumped into the fray with the launch of Google Circulars, a service that creates digital versions of full-page print inserts normally found in newspapers, with the goal of “trying to get online visitors into [offline] stores.” From the stark decline in demand for print publications, it appears that printed circulars are well on their way to extinction…or are they?

October 19, 2011

Needle announced that Urban Outfitters will use Needle’s Guided Shopping Platform to serve its customers with a personalized online shopping experience.

August 8, 2011

MyBuys, a leader in cross-channel personalization for retailers, announced that Neil Patil has joined the company as SVP marketing.

April 29, 2011

Kidlandia, a company that enables children to create such personalized items as maps, kingdoms and family trees, has opened its first in-store boutique at FAO Schwarz in Midtown Manhattan.

April 13, 2011

Elaine Rubin, a retail industry vet who co-founded and chaired Shop.org, a division of the National Retail Federation, is taking her expertise in Internet retailing to Monetate, a leading independent provider of testing, targeting, and personalization for websites. Rubin joins Monetate as a member of the company's strategic advisory board.

March 24, 2011

PALO ALTO, Calif. -- Personalization of the in-store customer experience will be a key objective for retailers over the next two years, according to two new Aberdeen Group reports sponsored by HP.

According to the 100 senior retail executives surveyed from industries such as apparel, grocery and department stores, 76% do not possess the technology tools or the business processes for executing web, catalog or special orders from stores. This challenge is being fueled by rising consumer expectations of rich, multimedia in-store shopping experiences.

October 29, 2010

HOFFMAN ESTATES, Ill. - Sears Holdings announced the launch of AdYourWay (www.Sears.com/AdYourWay), a new shopping tool that gets to know customers and personalizes the shopping offers that they receive.

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