Content about Positioning

August 14, 2013

Deborah Cavanagh has joined women’s specialty retailer Coldwater Creek as SVP and chief marketing officer after serving in a similar capacity at the LOFT division of Ann Taylor.

April 29, 2013

Former J. Crew executive Arnold P. Cohen has been named EVP and CMO at Cache, a specialty chain of women’s apparel stores.

May 9, 2011

BrandZ has released its list of the 100 most valuable global brands, and Target came in at number 5. According to the report, Target earned its spot by expanding its food selection and repositioning itself as a low-price leader and thereby countering the perception of it being a trendier, albeit pricier store than its competitors.

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