Content about Public relations

January 20, 2014

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

December 30, 2013

Supermodel Gisele Bündchen’s flowing mane will be seen a lot in the coming year as Procter & Gamble signed the Brazilian beauty to serve as the worldwide representative for its Pantene hair care brand.

December 6, 2013

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

November 6, 2013

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission. The corporate and social public relations team responsible for the initiative is led by Eric Hausman, who spoke recently with Target Supplier News about what’s different, why content rules and the role of brands in the publishing space.

May 13, 2013

Specialty sporting goods retailer Sport Chalet is looking to public relations boutique agency Formula PR to help establish its brand as a leader within the active lifestyle industry.

April 2, 2013

Sustainability is often confused with “going green,” but while environmental improvement is part of the picture, sustainability is bigger than that.

November 8, 2012

Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer.

September 25, 2012

Summer Infant, a juvenile products manufacturer, today has retained Sharon Merrill (www.InvestorRelations.com), a nationally recognized investor relations and corporate communications firm based in Boston, to provide strategic investor relations services.

July 26, 2012

Shopko has hired a long-time retail marketing executive, with extensive experience in the beauty and apparel sectors to help develop the Shopko brand as it moves forward with the conversion of its newly acquired Pamida stores to the Shopko Hometown format.

February 2, 2012

Macy’s Inc. announced that Peter Sachse, the company's chief marketing officer and chairman of Macys.com, will succeed Ron Klein as chief stores officer, effective Feb. 13.

January 12, 2012

Staples said Thursday it has appointed Kirk Saville as VP global communications, charged with overseeing Staples’ internal and corporate communications, marketing, public relations, community relations and corporate events.

January 3, 2012

After a slew of online orders were cancelled in November and December when Best Buy couldn’t keep up with demand, the company issued the following statement last week:

July 28, 2011

The Food Marketing Institute on Wednesday named Heather Garlich as the association’s director of media and public relations.

July 18, 2011

Prices were cut on 1,500 items at Target.com last Friday as the retailer executed an online-only Black Friday in July promotion.

December 13, 2010

Marketing communications firm Duffy & Shanley has been hired by Staples to manage its 2010 public relations efforts for the holiday shopping season.

November 4, 2010

Art Van Elslander, founder and chairman of Art Van Furniture has appointed Diana Sikes as...

August 29, 2010

Meijer has launched mPerks, its first digital coupon program ......

July 11, 2010

Staples announced that it has selected Tilson Communications to lead its back-to-school public relations program...

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